Seamless Access to Essential Services.
Client
El-Mandoub
Year
2025
Mandoob is a Qatar-based, subscription-driven GovTech app that simplifies government procedures for individuals and businesses.The platform allows users to inquire about official services, view required steps and documents, and request the execution of procedures through a managed internal team.
Industry
Challenges
Establishing Trust : Designing a credible and transparent investment experience.
Simplifying Financial Data : Presenting complex investment information in a clear, digestible way.
Streamlining Discovery : Enabling users to efficiently explore and evaluate investment opportunities.
Goals
Build Trust : Create a professional and transparent investment experience.
Simplify Investing : Make investment opportunities easy to understand and explore.
Improve Accessibility : Reduce friction across the investment journey.
Drive Engagement : Encourage users to discover opportunities and take action.
My Role & Responsibilities
Defined the information architecture and user flows.
Designed the UX and UI across the investment experience.
Created the design system, components, and visual language.
Designed key experiences including Onboarding, Investment Discovery, Project Details, and Portfolio.
Focused on creating a clear, intuitive, and trustworthy FinTech experience.
User Research
I conducted competitive analysis and mapped key user and business flows across the investment ecosystem, covering opportunity discovery, investment evaluation, application, payment, and portfolio management. These insights helped identify usability gaps and opportunities to create a clearer and more transparent investment experience.
Key Takeaways
The final solution delivers a structured, user-friendly experience that simplifies government procedures and reduces user effort.Through clear information architecture and a scalable design system, the product balances usability, consistency, and future growth.
