Your Gateway to Smarter Investing.
Client
ICIFA Investment
Year
2026
A digital investment platform that simplifies access to Sukuk opportunities, helping users discover projects, evaluate returns, and manage investments through a clear and intuitive experience.
Industry
Challenges
Establishing Trust : Designing a credible and transparent investment experience.
Simplifying Financial Data : Presenting complex investment information in a clear, digestible way.
Streamlining Discovery : Enabling users to efficiently explore and evaluate investment opportunities.
Goals
Build Trust : Create a professional and transparent investment experience.
Simplify Investing : Make investment opportunities easy to understand and explore.
Improve Accessibility : Reduce friction across the investment journey.
Drive Engagement : Encourage users to discover opportunities and take action.
My Role & Responsibilities
Defined the information architecture and user flows.
Designed the UX and UI across the investment experience.
Created the design system, components, and visual language.
Designed key experiences including Onboarding, Investment Discovery, Project Details, and Portfolio.
Focused on creating a clear, intuitive, and trustworthy FinTech experience.
User Research
I conducted competitive analysis and mapped key user and business flows across the investment ecosystem, covering opportunity discovery, investment evaluation, application, payment, and portfolio management. These insights helped identify usability gaps and opportunities to create a clearer and more transparent investment experience.
Problem Statment
Investing in Sukuk can involve complex information, multiple steps, and fragmented experiences, making it difficult for investors to discover opportunities, evaluate their potential, and confidently manage their investments.
